About us

We are a Swedish family-owned company that manufactures safe and well-designed, quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness and helping families with young children enjoy each precious moment.

BabyBjörn at a glance

Established: 1961 by Björn Jakobson and his sister-in-law, Elsa Jakobson
Type of company: Family-owned
Employees: approx. 180
Office: Head office in Solna, logistics center in Lanna, Småland, and offices in New York, Tokyo, Shanghai, Seoul and Hong Kong.
Number of markets: 55, of which USA is the largest, closely followed by Japan and South Korea.
Products: baby carriers and baby bouncers as well as sleep, kitchen and bathroom products.

Father with baby

Safety first

Since we make products for babies and toddlers, safety is our top priority. It’s always the starting point when we develop new products or improve existing ones. With many years of experience and an ambition to go above and beyond existing safety standards, we want to be able to offer products that parents can use with complete confidence.

baby feets

Simplicity as our guide

Making everyday life easier for families with young children is one of our greatest driving forces. So, keeping things simple comes naturally to us. Simplicity guides us in everything we do—from why we design our products to how we design them. We’re so happy and grateful to develop products that make life easier and help parents enjoy all the wonderful moments of life with young children.

BabyBjörn family