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Sleep like a baby
Time to play
Spectacular spots
Baby shower bonanza!
Time to stop using diapers?
Bestseller
Bouncer Bundle with Toy
Our lightweight baby bouncers are easy to move around, offer gentle rocking, and are even more fun with an accompanying toy.
Potty training — tips & FAQs
Is it time to start potty training? But how do you start? We offer some advice to help your child go diaper free!
Learn more
Celebrating closeness since 1961
It all started 60 years ago – with a dream to simplify everyday life for families with small children. Ever since, we’ve been listening and learning from parents and experts because we want to make parenthood essentials that encourage closeness, and can be used and loved every day.
Read about our history
Made for play
Looking for ideas on how to keep your baby entertained? Our baby bouncers are here to help! They are designed to spark curiosity and help develop your little one’s balance and motor skills—in a playful way.
Your baby & play
Baby Carrier Mini—perfect for you and your newborn
Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.
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Celebrate with us!
This year is our 60th anniversary! Since this is a special year in many ways, we can’t throw a big party. But we still want to celebrate with you—so please join us as we celebrate caring, closeness and love!
Join the party
Welcome to the world
To get you off to the best possible start, here are our tips for selected products that simplify your new life as a family from day one.
Shop newborn essentials
Lovingly supportive
We created Baby Carrier Free—an airy mesh baby carrier with padded shoulder straps, a waist belt and sturdy back support—so you can babywear comfortably while you and your little one discover all the wonderful miracles of daily life together.
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GIVE YOUR BABY A BOOST!
Our booster seat is designed to make the transition from high chair to big chair easy. Thanks to the booster seat, your child sits safely, secure and happy at the same height as you – making mealtimes more enjoyable!
Shop Booster Seat
Popular articles in our parents magazine
