Baby shower inspiration!

The gift of a good night’s sleep

The perfect pink

Inspired by nature

Bouncer Bliss Light Gray in supersoft 3D Jersey with cute toy combined - BABYBJÖRN

Bouncer Bundle with Toy

Our lightweight baby bouncers are easy to move around, offer gentle rocking, and are even more fun with an accompanying toy.

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.

Serving the world’s most demanding customers

Major mood swings. Limited communication skills. Unpredictable preferences. We might just have the world’s most demanding customers. But we also have the world’s most rewarding job: creating safe, high-quality products that cater to the changing needs of small people (with big opinions).

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Serving the world’s most demanding customers

Discover our baby registry must-haves

Not sure what to give or what to wish for? Explore our baby registry for great ideas.

Baby registry essentials
Discover our baby registry must-haves

Great gifts to give or receive

Discover our gift guide of thoughtful, wish-list-worthy items that can be used and treasured for a long time. Because making everyday life with young children a little easier is our gift to you. Happy Holidays!

Discover gift guide
Great gifts to give or receive

Bundles of our most popular products

We created product bundles featuring our most popular products to make everyday life a little easier. Choose different levels, from must-haves to bigger bundles with accessories and extras that make daily life with a baby or toddler fun and cozy.

Discover our product bundles
Baby Carrier Mini and Bouncer Bliss in soft jersey

Our popular classics with a leopard twist

Baby carriers, baby bouncers and fabric seats—our popular classics in leopard print for an extra cute look with spectacular spots. The leopard print comes in classic beige or elegant gray and two soft and cozy materials.

Discover our timeless classics in leopard print
Baby Carrier Mini in Leopard print

Our new baby carrier is here!

We’re happy to introduce a new, luxurious addition to our family of baby carriers! Baby Carrier Harmony is a versatile and super-comfortable baby carrier, crafted from soft-structured mesh that gently hugs your baby. The padded back support and adjustable head support are some of the new ergonomic features that make Baby Carrier Harmony a true parenthood essential.

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Baby Carrier Harmony in cool mesh

Find your perfect baby carrier

Wondering what baby carrier to choose? Although all our baby carriers have ergonomic features and are created to foster closeness, they cater different needs and lifestyles. Discover our baby carrier guide to find the baby carrier that suits you and your baby perfectly.

View baby carrier guide
Find your perfect baby carrier


We’re happy to introduce the latest addition to our bouncer range: Bouncer Bliss featuring a pretty petal quilt. Crafted from soft and cozy cotton, it’s both a great place for your baby to play and rest and a beautiful addition to your home or nursery.

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Bouncer Bliss Anthracite Cotton in new Petal quilt - inspired by nature

Baby Carrier Mini—perfect for you and your newborn

Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.

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Baby Carrier Mini in soft and cozy 3D jersey - BABYBJÖRN