Did you know that...

• Our Head office is in Solna, Sweden, and employs 40 people.

• Our logistics center and warehouse are located in Lanna, in Småland, Sweden. 60 people work here.

• BabyBjörn was founded in 1961 in Bergshamra, Stockholm, Sweden.

• BabyBjörn is a family-owned company. 

• Björn Jakobson started BabyBjörn with his sister-in-law Elsa. 

• We have made baby carriers since 1973.

• Our first baby carrier, launched in 1973, was called ”Close to the Heart”. 

• Our first product was our bouncer (Babysitter), launched in 1961.

• Björn, who founded BABYBJÖRN, and his wife Lillemor, Chief Designer, are still active within the company. 

• Our products are sold in around 50 countries all over the world. 

• To date, over 30 million children have been carried in our baby carriers. 

• Our products are for sale on Greenland, in Argentina, South Africa, China and New Zealand, among others. 

• 95% of our sales are exports to other countries.

• The first black baby carrier was launched in 1996.

• In Japan our bouncers (Babysitters) are our most popular product.

• In Finland the Potty Chair is our most popular product.

• The all-time most popular color of our baby carriers is black. 

• In Australia Synergy is our most popular baby carrier.

• Developing BABYBJÖRN Plate and Spoon took four years.