Passion for the next generation - since 1961
When BabyBjörn was started in 1961, the founder, Björn Jakobson, had a clear business concept:
“To make life easier for families with small children by developing safe and innovative products of the highest quality for children up to three years.”
This year marks exactly 50 years since we started. BabyBjörn remains a Swedish family company, but today our products can be found all over the world, and the original business concept has stood the test of time, just like the quality of our products.
Trends have come and gone, but small children’s need for security and closeness has not changed. To date, more than 30 million children have been carried by their mothers and fathers in BABYBJÖRN baby carriers. They’ve put great faith in us, and we are incredibly proud that we have been able to contribute to bringing parents and children closer to one another – today, as much as when we first began.