April 19, 2012
New Cradle from BABYBJÖRN
BABYBJÖRN CRADLE Harmony
Spring sees the launch of the new BABYBJÖRN Cradle Harmony. It is a cradle designed to lull a baby gently to sleep. It has a completely unique patented rocking action and every single detail has been designed with safety in mind. After six years of product development and testing by families and paediatricians, it is now set for its market launch.
“Babies tend to fall asleep in their prams. My idea was to capture that same rocking movement. I also wanted to design away all the risks of sleeping in a cot. Combining this in a single product took time,” explains BabyBjörn Vice President Andreas Zandrén, who developed the cradle.
• Lulls your baby to sleep
BABYBJÖRN Cradle Harmony has a unique rocking action, which gives a softly sprung movement when rocked by hand or foot. The cradle also turns your baby’s own movements into soothing rocking that lulls your baby to sleep.
• Secure supervision of baby
BABYBJÖRN Cradle Harmony is designed to give parents secure supervision of their baby. The cradle’s transparent mesh fabric and low height make it easy to check that the baby is sleeping safely and peacefully.
• Easy to move around your home
BABYBJÖRN Cradle Harmony is perfect in the early months when a newborn baby alternates short periods of sleep and wakefulness. The compact and light cradle is easy to move from room to room.
The cradle has been tested by a large number of families in several countries and its rocking action has been well received. Babies enjoy lying in the cradle and parents like the fact that babies who wake in the night occasionally rock themselves back to sleep. The cradle weighs less than six kilos, which makes it easy to move around and use for daytime naps.
All BABYBJÖRN products are developed in consultation with paediatricians and experts. While developing the cradle, Andreas Zandrén met American physician Mark Brandenburg, author of the book “Child Safe” which gives parents advice on avoiding accidents in the home.
Doctor Brandenburg gives this warning about cradles in his book:
“Injury occurs when a baby rolls so far to one side that the cradle fails to rock back in the other direction. If the cradle becomes angled to a degree that prevents an infant from moving off the railings, pressure against her chest can become great enough to prevent breathing”.
Doctor Brandenburg objects to cradles because they may get stuck at an angle which can be dangerous for the baby. But he confirms that there is no risk of this happening with BABYBJÖRN Cradle Harmony, as it stands firmly on the floor and does not rock in the traditional way and so cannot get stuck in any one position. Furthermore, all sides of the cradle are made of a mesh that the baby can breathe through.
Mattress is included. The canopy for the cradle is sold separately.
To find out more:
Annika Sander, head of Public Relations, tel: +46 (0)70-544 96 83
Lars Wennerström, Communications Manager +46 (0)768- 797 704