September 13, 2012

Classic Original in new colours!

BabyBjörn's classic baby carrier for newborn babies, Baby Carrier Original, is now available in two completely new colours: Light Blue and Raspberry. 

Since BabyBjörn developed its first baby carrier almost 40 years ago, more than 30 million children all over the world have been carried in one of our baby carriers. We are proud of the role we have played in helping so many parents to carry their babies and we are proud of selling a baby carrier with such a long history of superior comfort for the newborn baby.  

This autumn, we will be giving parents an even greater choice by expanding our popular baby carrier's range of colours.

Like all BabyBjörn baby carriers, the award-winning classic BabyBjörn Baby Carrier Original has been developed in collaboration with medical experts to provide newborn babies with the proper support for their head, neck, back and hips. The baby is carried close and high up on the parent’s chest to enjoy the physical closeness and eye contact that is so important. The baby carrier is easy to put on and remove without assistance, and the front can be opened completely so a sleeping baby can be lifted out easily. 

See our new Baby Carrier Original film and find more product info here.

To find out more or for high-definition images, please contact:
Angelica Stebrant, angelica.stebrant@babybjorn.com
Phone +46 70 230 31 43

Annika Sander-Löfmark, annika.sander-lofmark@babybjorn.com
Phone +46 70 544 96 83