September 13, 2010

BabyBjörn presents innovative products for travel at Kind + Jugend 2010

Safe and sound on the road
Solna, September 2010. Whether it’s a walk in the woods, in the park or a stroll around town, fine weather inspires parents to get out in the fresh air with their youngsters. And it’s something babies love when they are snug and safe with mum and dad and carried close to their parent’s body. The new BABYBJÖRN Comfort Carrier in Grey allows parents to carry older children comfortably and safely while out and about too. And, in order to protect the little ones from the sun, the family-owned, Swedish company has brought out a new accessory – the BABYBJÖRN Sun Cover for Baby Carrier. BabyBjörn will be presenting both innovative products at the Kind + Jugend 2010 international trade fair in Cologne.

BABYBJÖRN Comfort Carrier - maximum carrying comfort in Grey
The BabyBjörn Comfort Carrier is now available in Grey. The baby carrier has been designed in collaboration with parents and medical experts and is a safe and comfortable baby carrier that enables parents to carry their child up to the age of two. Like all BabyBjörn baby carriers it allows parents to carry their child close to their hearts, thereby providing the essential physical contact that supports the process of bonding between parents and child. With its ergonomic waist belt and padded shoulder straps the baby carrier offers maximum carrying comfort and optimum weight distribution. A zip-fastening system also allows use of two different leg positions, guaranteeing flexible and individual carrying comfort. The child can be carried either facing mum or dad or facing forward. The baby carrier can be used from when the child weighs 6 kg (min. 55 cm) until he or she weighs at most 14 kg. The main fabric is 95% organically grown cotton and is certified Oeko-Tex Standard 100, class 1 meaning it contains no health-hazardous substances. The new product is machine-washable at 40°C.
 
BABYBJÖRN Sun Cover for Baby Carrier – protects baby’s sensitive skin
The BABYBJÖRN Sun Cover protects baby’s sensitive skin when he or she is out with mum and dad on sunny days. It is easy to fit on the baby carrier and is made of light, breathable fabric, which also provides good wind protection. The mesh openings in the hood provide effective ventilation. As the hood can be fastened on either side, the sun cover can also be used when mum or dad carries baby facing them or facing forward. The sun cover has an ultraviolet protection factor UPF 40 and blocks out 97% of all harmful UV radiation. The hood is detachable and can be used separately. The BABYBJÖRN Sun Cover for Baby Carrier can be used with the BABYBJÖRN Baby Carrier Original, BABYBJÖRN Baby Carrier Air, BABYBJÖRN Baby Carrier Active and BABYBJÖRN Baby Carrier Synergy and is machine-washable at 40°C. It is certified Oeko-Tex Standard 100, class 1 and therefore guaranteed harmless to children’s sensitive skin.

BabyBjörn products are available in specialist baby stores in Germany, Austria and Switzerland at the following recommended retail prices:

- BABYBJÖRN Comfort Carrier:  ca. EUR 139.00 / CHF 229.00
- BABYBJÖRN Sun Cover for Baby Carrier:  ca. EUR 49.50 / CHF 79.00

Visit our BabyBjörn Stand at Kind + Jugend 2010, Hall 11.2, Stand G 020. We would love to meet you at the Kind + Jugend trade fair and make an appointment with you.

You can find more information about the products and the BabyBjörn company as well as retailers’ addresses at: www.babybjorn.com