BABYBJÖRN has spent more than 50 years developing products for families with children and we’ve learned the importance of keeping things simple. This year’s baby carrier launch signals yet another step towards giving parents everything they expect from a baby carrier. Baby Carrier We is the latest in ‘the new generation baby carriers’ from the Swedish family company and can be used from newborn up to age three, with three front and back carrying options.
BABYBJÖRN is strongly motivated and passionate about driving development forward and improving products in response to new ideas and needs. The years have taught us a lot about different parenting styles, the everyday situations parents have to deal with and the importance of providing a complete range of baby carriers.
“All our baby carriers have been developed to create closeness between newborn babies and their parents, and that’s something we’re never going to change,” says Jakob Wikner, Head of Product Development at BabyBjörn.
We interviewed 100s of test families in different countries to identify common ground. Parents want a simple baby carrier that can be used for a long time, that’s flexible with ergonomic carrying, has an attractive design and is competitively priced. The interviews also reveal that these days parents automatically assume a baby carrier will be safe, comfortable and made from high-quality materials.
“Modern parents live an active life and a baby carrier should be practical and function in all aspects of family life. It should be as easy to put on at home in the middle of the night as in a queue at the airport,” explains Björn Jakobson, Founder and CEO of BabyBjörn.
Baby Carrier We
- Ergonomic baby carrier with maximum comfort, adjustable with padded shoulder straps and waist belt.
- Three front and back carrying options (special inward-facing position for newborns).
- Long time of use from newborn to age three, with support for the child’s head, back and hips.
Main fabric 100% cotton, other fabric 100% polyester. The baby carrier is machine washable. The materials are approved for baby products in accordance with Oeko-Tex Standard 100, class 1, which guarantees they are free from hazardous and allergenic substances.