A SAFE BABY CRADLE
Andreas Zandrén, Head of Product Development at BabyBjörn at the time, now Vice President, was entrusted with developing a new baby cradle that was functional, intelligently designed, but above all safe. This task was a real challenge and many ideas were considered before the development team was finally done with a prototype that met all of the strict requirements.
During the development phase, Andreas had read American physician Mark Brandenburg's book "Child Safe", which gives handy tips to parents on how they can prevent their children from hurting themselves at home. He includes a special warning about baby cradles and says that it is difficult to find a safe cradle on the market. Andreas asked Dr. Brandenburg to meet him and take a look at his prototype.