Andreas Zandrén, Head of Product Development at BabyBjörn at the time, now Vice President, was entrusted with developing a new baby cradle that was functional, intelligently designed, but above all safe. This task was a real challenge and many ideas were considered before the development team was finally done with a prototype that met all of the strict requirements.
During the development phase, Andreas had read American physician Mark Brandenburg's book "Child Safe", which gives handy tips to parents on how they can prevent their children from hurting themselves at home. He includes a special warning about baby cradles and says that it is difficult to find a safe cradle on the market. Andreas asked Dr. Brandenburg to meet him and take a look at his prototype.
Doctor Brandenburg welcomed Andreas into his home in Tulsa, Oklahoma. He examined the prototype and was actually impressed – its unique design solved the biggest safety issue!
Doctor Brandenburg contends that the greatest risk with baby cradles is that they can get stuck at an angle that can be dangerous for the baby. But this cradle stands firmly on the floor, does not have a traditional rocking movement and so could not get stuck in any one position. Furthermore, this solution also created a gentle and soothing rocking movement that would help the baby to fall asleep.
After Andreas and his team had made some minor changes suggested by Doctor Brandenburg, the baby cradle was finally ready to be launched. After six years of product development, the proud development team was finally able to introduce the new BABYBJÖRN Baby Cradle to babies and parents around the world.