How we did it
Designers, pediatricians and many of our 200 test families were involved when our product developers started producing prototypes and testing different variations. Good solutions from our previous models were retained, others were refined, simplified or discarded. It soon became pretty clear that three different carrying positions were needed. One for newborns on the parent's chest, one for slightly older babies on the parent's chest and one for a one-year old or older child on the parent's back.