Baby Carrier Original
- Small and easy to use
- Can be used from 8 lbs - no insert needed
In the beginning of the 1970s, it was almost unthinkable for men to carry their children, but research showed that parents who form an emotional bond with their children through physical closeness early on have better contact with them later on in life as well. So the baby carriers were designed to appeal to both moms and dads. In the beginning of the 80s, we had ads with dads carrying their children in baby carriers, which at that time elicited a bunch of reactions on some of our markets.
The launch of the new Baby Carrier Original in 1991 signaled an important step in baby carrier development. Because all the buckles were now on the front of the baby carrier, it was easy to put on and take off without help.
The new two-part design was completely unique and made it possible to put a sleeping baby down in the crib without waking him or her up. Baby Carrier Original was intended for use just by newborns, but a smart adjustment buckle allowed the baby carrier to grow with the child and this extended the amount of time it could be used. Another important innovation was the option to carry slightly older children facing forward.
The black color of our baby carriers was designed in the 90s after fashion magazine Harper’s Bazaar was flooded with phone calls from readers wondering where they could buy the black baby carrier featured in the most recent issue.
A navy blue Baby Carrier Original was what was actually shown in the magazine, but the picture was in black and white. Ever since, the black baby carriers have been by far the most popular in our assortment. Even elite Hollywood celebrities have been spotted carrying their little ones in Baby Carrier Original.
Our BABYBJÖRN Baby Carrier Original is still a treasured classic and is today available in several different colors and fabrics. Our baby carrier range now also includes a number of different models with several carrying options and additional features. Read more about BABYBJÖRN Baby Carrier Miracle, BABYBJÖRN Baby Carrier One and BABYBJÖRN Baby Carrier We.