Baby Carrier Original
Baby Carrier Original • Black • Cotton
Baby Carrier Original • Dark blue • Cotton
Baby Carrier Original • Black Spirit • Cotton
Baby Carrier Original • Black/Pinstripe • Cotton
Baby Carrier Original • Gray/White • Mesh
Baby Carrier Original • Dark grey/Grey • Cotton/Jersey
Baby Carrier Original • Light pink/Grey • Cotton/Jersey
Baby Carrier Original • Gray • Cotton
Baby Carrier Original • Black • Mesh

Baby Carrier Original

  • Small and easy to use
  • Can be used from 8 lbs - no insert needed

Black, Cotton




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Inspired by the idea of closeness

The concept that newborn babies need physical contact and enjoy being close to their parents and being carried by them is now a given. In the beginning of the 1970s, medical experts concluded how important eye contact and physical closeness between babies and their parents is, especially during the first six months of life.

Björn Jakobson had developed the bouncer and started the company BabyBjörn AB in the 60s. He was inspired by the new research on the importance of closeness and therefore began to develop a baby carrier in collaboration with pediatricians. A baby carrier should promote closeness and the bond between parents and their newborns, while functioning as a practical everyday aid. BabyBjörn launched its first baby carrier, "Hjärtenära" (Close to heart), in 1973.

The story behind the BABYBJÖRN Baby Carrier Original – the idea of closeness
The story behind the BABYBJÖRN Baby Carrier Original – for both parents

One baby carrier for both parents

In the beginning of the 1970s, it was almost unthinkable for men to carry their children, but research showed that parents who form an emotional bond with their children through physical closeness early on have better contact with them later on in life as well. So the baby carriers were designed to appeal to both moms and dads. In the beginning of the 80s, we had ads with dads carrying their children in baby carriers, which at that time elicited a bunch of reactions on some of our markets.

A completely new Original

The launch of the new Baby Carrier Original in 1991 signaled an important step in baby carrier development. Because all the buckles were now on the front of the baby carrier, it was easy to put on and take off without help.

The new two-part design was completely unique and made it possible to put a sleeping baby down in the crib without waking him or her up. Baby Carrier Original was intended for use just by newborns, but a smart adjustment buckle allowed the baby carrier to grow with the child and this extended the amount of time it could be used. Another important innovation was the option to carry slightly older children facing forward.

The story behind the BABYBJÖRN Baby Carrier Original – the all new Original

The Little Black from Babybjörn

The black color of our baby carriers was designed in the 90s after fashion magazine Harper’s Bazaar was flooded with phone calls from readers wondering where they could buy the black baby carrier featured in the most recent issue.

A navy blue Baby Carrier Original was what was actually shown in the magazine, but the picture was in black and white. Ever since, the black baby carriers have been by far the most popular in our assortment. Even elite Hollywood celebrities have been spotted carrying their little ones in Baby Carrier Original. 

The classic original in our baby carrier family

Our BABYBJÖRN Baby Carrier Original is still a treasured classic and is today available in several different colors and fabrics. Our baby carrier range now also includes a number of different models with several carrying options and additional features. Read more about BABYBJÖRN Baby Carrier MiracleBABYBJÖRN Baby Carrier One and BABYBJÖRN Baby Carrier We

The story behind Baby Carrier Original – a beloved classic