During a trip to visit his brother in the U.S. in the early 1960s, Björn Jakobson saw a product he thought was brilliant. It was a bouncer, a rocking chair for babies that didn't exist in Sweden. Björn brought one home for his nephew Nisse, whom he often babysat. When Björn saw how much Nisse liked it, he decided, together with his sister-in-law Elsa (Nisse's mother), to refine it and introduce a similar equivalent in Sweden.
Björn succeeded in finding a supplier in Gnosjö that could produce the frame, while the seat was made from store-bought scraps of fabric. Production got under way, but sales were pitiful. No one wanted to buy the bouncer, until Björn and Elsa got an idea. They asked pediatricians to test it and say what they thought of it. The statements were so positive that they led to several newspaper articles. Demand came around then and the bouncer became a big hit, first in Sweden, and then several countries in Europe, then Japan, and eventually even the U.S.