From the very beginning, our goal has been to make life easier for families with small children. We have also always firmly believed that parents should not have to purchase huge amounts of products when their children are small, but rather just a few that truly work. We continue to believe this and, today, together with our suppliers, distributors and employees we constitute a worldwide network with a corporate culture that rests on a passionate interest in children and their development.
By never launching a product that does not live up to our high quality and safety standards, we have earned the trust of parents worldwide. This is only possible when everyone who works in and is involved with the company has the same deep commitment to his or her work.
Many of our employees are themselves parents with small children and are driven by a desire to always exceed what is expected of them. Our baby carriers, babysitters, potty chairs, travel cribs and other products simply must be the best available on the market. That’s why BabyBjörn’s current range has been developed, down to the last detail, to suit the lifestyle of modern families with small children – all over the world.
Our Scandinavian roots permeate everything we do. For us, good design is always a combination of practical function and an appealing appearance. Our dedication to safety is also a consequence of the society we were raised in. The same holds true for our desire to inspire fathers to be active from the very beginning and to encourage equality between both parents.