Swedish Fireworks

September 2007. This autumn will be glamorous: at the international trade fair Kind + Jugend, which takes place between 13-16 September 2007 in Cologne, BabyBjörn is presenting a dazzling display of exciting new creations. Special: for the first time on the stand there will be an extraordinary display of items in a separate room. BabyBjörn has especially engaged the Swedish artist Annika Liljedahl for the installation, which plays with light and dark. You’ll be astonished!

Innovative: a baby carrier that feels cool and comfortable to wear
Already very popular with Swedish parents and children: the BabyBjörn Baby Carrier Synergy. The Swedish family business’ product developers have combined the best features of the BabyBjörn Baby Carriers Active and Air in the new baby carrier. With the comfortable back support of the Baby Carrier Active and the light and breathable 3D mesh material of the Baby Carrier Air, the new baby carrier combines comfort with cool while providing the essential closeness between parent and baby. The Baby Carrier Synergy is available in stylish black and crystal white.

Glamour and style for parent and baby
The award winning BabyBjörn Baby Carriers are appearing this autumn in especially glamorous designs: in the elegant BabyBjörn Baby Carrier Original Star from this year’s special collection from BabyBjörn, the baby takes the starring role. The baby carrier is made in shiny black satin, with a soft cotton lining gentle to the baby’s delicate skin. Baby Carriers Original and Active are also available in chic new textile designs.

Rosy outlooks for the kitchen and bathroom
There’s even more fun eating with BabyBjörn’s Plate and Spoon which now come in the new colours Pink and Snow White. Also now available in Pink are the Soft Bib, the Potty Chair, the Little Potty and the Safe Step.

Welcome to Kind + Jugend at the BabyBjörn stand, Hall 11.2, G 020!

For further information and pictures please contact:

Annika Sander   
Tel.: +46 8 544 968 12   
Mobile: +46 70 544 9683   
annika.sander@babybjorn.com   

Ylva Olsson
Tel.: +46 8 544 968 05  
Mobile: +46 70 354 4130
ylva.olsson@babybjorn.com

Peter Fond
Tel.: +46 8 505 968 33
Mobile: +46 70 544 3360
peter.fond@babybjorn.com

BabyBjörn is a Swedish family-run company which develops markets and distributes products for babies and toddlers up to three years old. The company was founded in 1961 and has today about 72 employees. During the past financial year, the sales amounted to 320 million SEK (approx. EUR 34 m.). 93 % of the sales are export. In 2005, BabyBjörn was awarded Export Company of the Year by the Swedish Trade Council.