In 1973, the Swedish baby products company BabyBjörn AB changed the way parents carry their babies... For more info

Björn Jakobson, founder of BABYBJÖRN, and his wife Lillemor Jakobson have been recognised with a Lifetime Achievement Award at the prestigious Mother & Baby Awards, the "Oscars of the UK Nursery Industry". For more info

Highlights from Sweden September 2007. Inspiration struck during the Oscar ceremony in February: chat-show host Ellen DeGeneres walked onto the stage of the Kodak Theatre bearing one of the much sought-after statuettes in a specially modified BabyBjörn baby carrier – and then declared, “It’s an Ellen Oscar Bjorn”. The idea for the new BabyBjörn Baby Carrier Original Star was born. Now, with... For more info

Swedish Fireworks September 2007. This autumn will be glamorous: at the international trade fair Kind + Jugend, which takes place between 13-16 September 2007 in Cologne, BabyBjörn is presenting a dazzling display of exciting new creations. Special: for the first time on the stand there will be an extraordinary display of items in a separate room. BabyBjörn has especially engaged the Swedish... For more info